About AMS Fitness
AMS Fitness was founded by Antony Shorter in 2019 under the original name Spires PT and Coaching, with one simple aim: to help people improve their lives through fitness and exercise. After years of experiencing sports injuries, weight gain, and low energy, Antony made a brave decision to leave his successful career behind and pursue his passion for helping others through fitness.
The Inspiration Behind AMS Fitness
Antony's personal journey became the driving force behind AMS Fitness. At the time, he was trapped in a cycle of poor health and low motivation. Despite being in a successful career, Antony felt something was missing in his life. He had been suffering from multiple sports injuries, had gained weight, and struggled with low energy and strength. Daily habits were contributing to his feelings of depression and anxiety, and he realized he needed to make a change.
In 2019, Antony took the courageous step to build something new. He channelled his passion for fitness into helping others overcome similar struggles and achieve better health. Over the years, AMS Fitness has grown into a trusted brand, with Antony providing personalized coaching that focuses on strength, energy, and confidence.
Rebranding to AMS Fitness in 2024
In late 2024, the business underwent a rebrand to AMS Fitness, reflecting the evolution of Antony’s vision and the broader impact he’s made in the fitness community. The goal has always been to empower individuals to achieve lasting transformation, whether it’s through weight loss, muscle building, injury recovery, or improving overall well-being.
Client Experience
Over the past five years, AMS Fitness has helped over 100 people achieve life-changing results. Antony’s clients have experienced incredible transformations, including:
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Weight loss and improved body composition
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Muscle building for greater strength and fitness
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Injury recovery, helping athletes and everyday individuals regain mobility and strength
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Supporting disabled individuals in improving their quality of life and independence
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Helping sports performers reach new levels in their chosen field
Antony is deeply passionate about helping people break through barriers and build healthier, more fulfilling lives. At AMS Fitness, he takes a client-centred approach that places the individual at the heart of the process. Through a holistic and tailored coaching program, Antony works with each person to create lasting habits that lead to lifelong health and fitness.